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SideWalk
by Name of Pitch Team
Location
Kansas City Metro
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Story
This is the first of four pitch competitions this semester. Our first video is an introduction. Please send feedback at www.ShopSMSD.org!
There was a friend Libby had where they started their own business and would talk about it. She wanted to pursue her own business in a similar way.
The Problem
Style there isn't a lot of jewelry business focused on pure gold most are just gold plating which get destroyed and messed up a lot easier. SideWalk makes it so that you can jewelry that is sustainable and really durable and long lasting.
The Solution
We are selling pure gold focused jewelry. Includes rings piercings bracelets and more.
Target Market
Teenagers and generally a youthful audience.
Societal Impact
There is tons of teenagers in the modern day that don't feel like they can express their identified selves which leads to mental illness and in some cases suicide our jewelry has a way for teenagers to express themselves
Next Steps
Promoting our business through social media. TikTok will be our main platform for advertising.
Reflection
Yes, it is going well we are doing the brainstorming currently and getting our ideas flowing. The plans are currently getting set up.
Use of Backer Contributions
Purchase products.
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Community Feedback
Here's what community partners, backers, and judges for this pitch have shared so far...
Nice pitch!
10/5/2022
Nice job!
10/5/2022
Nice try.. Work more on this
8/12/2022
Nice try.. A lot more can be achieved from this
8/12/2022
Thank you to voters and backers!
Thank you so much for volunteering to be a judge in this very unique pitch competition!
Simply scroll down, add your scores, and submit public encouragement for the innovator(s).
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Judge's Rubric
Employer Exploration
How well does the intern/team understand whom they are solving/designing for?
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Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)
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Reflects deep understanding of the employer's products/services (WHAT)
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Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)
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Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Problem Exploration/Validation
How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?
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Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)
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Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work
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Reflects that the original design question has been narrowed/revised according to empathy work discovery
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Reflects a deep company analysis around the specific pain point(s)
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Solution Building (x2)
How well does the intern/team utilize design thinking as an iterative design process to build a solution?
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Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully
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Reflects customers/users feedback was sought and integrated on solution idea
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Reflects employer feedback was sought and integrated on solution idea
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Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Solution Summary
How strong is the potential solution idea? How novel, useful, viable, feasible is it?
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Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users
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Reflects in depth HOW/WHY the solution will work (feasibility and viability)
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Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)
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Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Pitch Presentation
How effective is the pitch delivery?
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Pitch is 5 minutes in length
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Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting
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Pitch script is clear, concise, and compelling
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Pitch is delivered with confidence, expertise and passion
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total
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Thank you for encouraging young innovators!
Community Feedback
Thank you so much for volunteering to provide feedback in this very unique pitch competition!
Your comments will be public after being approved by the educator.
Thank you for encouraging young innovators!
