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TM
Location
Kansas City Metro
Missouri
United States
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The Story.
Innovator(s)
The FOX4 Love Fund is a 41-year-old nonprofit organization that serves to bridge the gap in Kansas City and provide a brighter future for local children. They aim to meet basic needs such as clothing, bedding, toiletries, school supplies, and other necessities; as well, they also allocate funding for more unique needs, such as specialized mobility aids, trained helper animals, and medical equipment that insurance doesn't cover.
Problem
This year, the Love Fund is hosting its first annual Family Fun Run at Worlds of Fun on September 10. Being the first year, there is limited community awareness about the event. Additionally, previous fundraisers have primarily marketed to a limited middle-aged and upper-class population, which results in a less diverse and minimized donor group.
Solution
My solution, NIFTY (News, Individuals, Families, Teams, and You), is designed to broadcast information about the 5K to a wide variety of previously overlooked audiences. To maximize the digital and print footprint of this fundraiser, I wrote a press release, created an Instagram reel highlight, designed posters and coloring sheets, and emailed local school track teams. To directly connect with the community, I spoke in-person at a Clay-Platte Trackers meeting, scheduled booth spaces at community events, and created a scholarship plan so that children who previously wouldn't have been able to afford that admission fee could attend the event through the Boys and Girls Club of Greater Kansas City.
Target Market
The target market is twofold. The Love Fund (and the children they support) was directly affected by the lack of community awareness about the Family Fun Run, while families, younger generations, and lower/middle income people have not been included as heavily in previous fundraising and community outreach efforts.
Societal Impact
My solution has already and will continue to increase the number of registered attendees. This provides funding for the Love Fund and allows them to meet the needs of more children, which will have ripple effects both today and for future generations. Additionally, it will involve a larger portion of the population in the fundraising efforts, which goes on to promote their involvement in the future as well as increase the community's knowledge of the Love Fund.
Next Steps
My idea needs a total of $1,315 in funding. Additionally, any promotional features of the 5K on available platforms would be greatly beneficial.
Reflection
This work has strengthened my communication skills, directly with my employer and mentor, digitally with various radio stations and community coordinators, and visually with the increased exposure to informative designs. As well, this work pushed me to think beyond the tried and true methods of success for a 41-year-old organization and consider the best ways to amplify underused platforms.
Use of Backer Contributions
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. The money will provide scholarships for the 5K through the Boys and Girls Club, pay for radio PSA campaigns and additional advertisements, and maximize the in-person community outreach through space at events and giveaway materials.
Community Feedback
Here's what community partners, backers, and judges for this pitch have shared so far...
Nice work! Consider selling to my elementary school. :)
5/3/2023
Nice work so far!
3/3/2023
3/3/2023
Nice pitch!
10/5/2022
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Judge's Rubric
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1- Did not do
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3- Some requirements met
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5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total
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Community Feedback
Thank you so much for volunteering to provide feedback in this very unique pitch competition!
Your comments will be public after being approved by the educator.
Thank you for encouraging young innovators!
