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TM
Location
Kansas City Metro
Missouri
United States
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The Story.
Innovator(s)
Design Ranch is a studio that works to revamp or birth a company’s brand. Through their creative process, businesses are able to connect their values and ideas with images and text that represent them.
Problem
Greenspace is a brand that seeks contract owners and large business owners to work towards creating more environmentally friendly buildings. They are lacking an aesthetic that appeals to their audience.
Solution
My partner and I created two different brand directions that potentially suit the brand’s identity. Although Greenspace is being provided with two different approaches so the company will be able to decide which prototype they want to revise and perfect for further branding.
Target Market
Greenspace wants to attract contractors and large business owners dedicated to improving building performance while reducing climate impacts. They also aim to make people aware of the importance of creating more climate-friendly environments.
Societal Impact
By using our branding ideas, Greenspace will be able to create a recognizable, unique identity in different communities. In the future, the brand has the potential to grow because it is easily identified.
Next Steps
After reviewing their options, Greenspace will decide which direction they want to go in, and go forward with rebranding their company.
Reflection
In this experience, I stepped out of my comfort zone and pushed my creativity to meet the needs of a company’s desired brand.
I’ve learned more about InDesign and Adobe Illustrator and how to simplify my designs.
Use of Backer Contributions
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. We will use the money to retrieve the supplies to bring Greenspace’s brand to life.
Community Feedback
Here's what community partners, backers, and judges for this pitch have shared so far...
Nice work so far!
3/3/2023
3/3/2023
Nice pitch!
10/5/2022
Nice job!
10/5/2022
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Judge's Rubric
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5- All requirements met
1- Did not do
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3- Some requirements met
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5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total
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Community Feedback
Thank you so much for volunteering to provide feedback in this very unique pitch competition!
Your comments will be public after being approved by the educator.
Thank you for encouraging young innovators!
