Bridge

by Name of Pitch Team

Location

Kansas City Metro

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Story

This pitch is an example from our initial beta test competitions. The funding amount and contributions are not actual numbers. The team and submission are real though. Create your own goal and your backers will support it! This pitch story is included below...

Channeling empathy and keeping real-world learning at its core, Startland Education brings human-centered design thinking to the classroom in order to create a Kansas City community that values our youth and inspires them as future change leaders and entrepreneurs.

The Problem

In a world where staying alive means staying alone, we are isolated and afraid. While we’re managing to social distance, we have to think of the 1.5 million people in nursing homes right now. Unable to see their family or each other, they are more alone than ever. 40% of assisted living patients report severe feelings of loneliness, and 61% of surveyed teens feel lethargic or isolated.

The Solution

We are Bridge, and our goal is to bridge the gap between these generations. Bridge is a website and online program that matches the elderly in nursing homes with trained teenage volunteers to allow friendly relationships by video calls. After surveying each individual for interests and personal qualities, similar teens and elderly will be matched to allow for cohesive pairings.

Target Market

Our target market includes two main groups of consumers. On one end of the application, there are the elderly and old age homes that can use these products to entertain and connect themselves to teenagers. On the other end, teenagers can use this application to gain volunteer hours while also gaining experience and knowledge from people who have more wisdom.

Societal Impact

There are a few societal impacts of this solution. This application impacts both the teenagers and the elderly who can use this application to connect with other people of different generations but with the same interest. It can really connect these two generations when there seems to be a large disconnect.

Next Steps

Potential issues surrounding the qualifications of volunteers and the safety of both parties require external professional resources. To assure proper management of affairs, we ask you for expertise to help build the programmatic framework of Bridge, as well as networking to spread our concept.

Reflection

Our pitch went well! Working together as a team and connecting with other teenagers and the elderly was inspiring and fun! Overall, there were a few struggles. Creating a prototype of our solution to test it out was difficult and we were only able to do this by a rough survey. Help with creating a prototype is one of the things we seek moving forward, as this was one of the problems we ran into.

Use of Backer Contributions

This pitch is an example from our initial beta test competitions. The funding amount and contributions are not actual numbers. Create your own goal and your backers will support it!

 

This pitch was developed with the support of an amazing educational program provided by:

Startland

Startland

https://www.startland.org/startland-education

Thank you to our supporters and sponsors! 

 

We would love to promote your organization in our next pitch. Contact our educator/program to learn how to become a sponsor or partner.

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Feedback

Here's what community partners, backers, and judges for this pitch have shared so far...

Nice pitch!

10/5/2022

Nice job!

10/5/2022

Nice try.. Work more on this

8/12/2022

Nice try.. A lot more can be achieved from this

8/12/2022

Thank you to our voters and backers!

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Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

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  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

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  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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