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Launch of Boys Grow Digital Marketing

by Name of Pitch Team

Location

Kansas City Metro

Missouri

United States

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The Story.

Innovator(s)

Boys Grow is a Non-Profit Organization that provides mentorship through agriculture, construction and culinary. Boys in our program grow in more ways than one.

Problem

Boys Grow hasn't utilized digital marketing in the past. This year is the first year with our media team. The public isn't as aware of where to find our products as we would want.

Solution

Our team developed, filmed, edited and
produced a 30 second video advertisement to show where to find our Boys Grow products. We will advertise this through Youtube, Instagram, Facebook and various advertisement resources.

Target Market

Consumers aged 18 and up in the Kansas City metropolitan area.

Societal Impact

Through this effort, Boys Grow will increase sales and profits which will be reinvested in the program to mentor young men in the organizations mentoring program.

Next Steps

We will continue the ad campaign.

Reflection

This has helped us develop marketing, videography, video editing and graphic design skills. These skills will help us in various career paths. This project has also helped the Boys Grow program adapt to the digital marketing age.

Use of Backer Contributions

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000.

Community Feedback

Here's what community partners, backers, and judges for this pitch have shared so far...

Nice work! Consider selling to my elementary school. :)

5/3/2023

Nice work so far!

3/3/2023

3/3/2023

Nice pitch!

10/5/2022

Thank you to our voters and backers!

Thank you so much for volunteering to be a judge in this very unique pitch competition!

Simply scroll down, add your scores, and submit public encouragement for the innovator(s).

Your comments will be public after being approved by the educator but scores are always private.

Judge's Rubric

Criteria #1Criteria #1

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #4Criteria #4

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #2Criteria #2

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #5Criteria #5

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Criteria #3 (x2)Criteria #3 (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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Thank you for encouraging young innovators!

Community Feedback

Thank you so much for volunteering to provide feedback in this very unique pitch competition!

Your comments will be public after being approved by the educator.

Thank you for encouraging young innovators!

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