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TM
Location
Kansas City Metro
Missouri
United States
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The Story.
Innovator(s)
Boys Grow is a Non-Profit Organization that provides mentorship through agriculture, construction and culinary. Boys in our program grow in more ways than one.
Problem
Boys Grow hasn't utilized digital marketing in the past. This year is the first year with our media team. The public isn't as aware of where to find our products as we would want.
Solution
Our team developed, filmed, edited and
produced a 30 second video advertisement to show where to find our Boys Grow products. We will advertise this through Youtube, Instagram, Facebook and various advertisement resources.
Target Market
Consumers aged 18 and up in the Kansas City metropolitan area.
Societal Impact
Through this effort, Boys Grow will increase sales and profits which will be reinvested in the program to mentor young men in the organizations mentoring program.
Next Steps
We will continue the ad campaign.
Reflection
This has helped us develop marketing, videography, video editing and graphic design skills. These skills will help us in various career paths. This project has also helped the Boys Grow program adapt to the digital marketing age.
Use of Backer Contributions
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000.
Community Feedback
Here's what community partners, backers, and judges for this pitch have shared so far...
Nice work so far!
3/3/2023
3/3/2023
Nice pitch!
10/5/2022
Nice job!
10/5/2022
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Judge's Rubric
1- Did not do
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3- Some requirements met
4- Most requirements met
5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total
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Thank you for encouraging young innovators!
Community Feedback
Thank you so much for volunteering to provide feedback in this very unique pitch competition!
Your comments will be public after being approved by the educator.
Thank you for encouraging young innovators!
