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Small Water Customs

by Name of Pitch Team

Location

Kansas City Metro

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Story

This is the first of four pitch competitions this semester. Our first video is an introduction. Please send feedback at www.ShopSMSD.org!

Small Water Customs was started for a Passion Project in 8th grade. Little did I know that I would fall in love with this craft and continue doing it 18 months later. I had then discovered a year later that this is something I want to get very good at and make a living doing.

The Problem

It fills the gap in the market of lures that are specifically designed for small, shallow water bass fishing. Most bass tackle is either too big or dives too deep. Our business provides the highest quality bass lures designed to be the most durable and catch bass unlike any other product.

The Solution

Hand carved bass fishing lures. Bass lures that are designed specifically for small water bass fisherman. I design them all to be small and compact, but still produce the action that makes the bigger lures famous.

Target Market

One group that is likely to purchase SWC products is people who fish small waters and have a need for perfected tackle for those waters. Another group is people who just want to support what I do and want to help me grow my business. Another group is people who like to collect wooden bass baits.

Societal Impact

My business will make a positive impact on society because I am helping those who need tackle for the waters that they fish– not the waters others fish. My business will donate SWC products to those in need and those who want to go fishing and catch fish. It will also have impeccable customer service. If you aren’t happy with your product, just get in contact with us and we can get you a new product.

Next Steps

Continue selling products and trying to provide a higher quality product. In other words, get better at what I do and try to get returning customers. I will strive to build more lures quicker and consistently make a good product.

Reflection

Business startup is going very well, and we have been selling products for a couple months now. I am starting to really ramp up production of the Pond Special, because they are a blast to make and they catch fish unbelievably well. I am making good money for what I am selling.

Use of Backer Contributions

All funds coming from selling products is going towards purchasing better tools to make better, more consistent products quickly. It will also go towards purchasing sustainable supplies to continue making baits with the same components. Will also go towards buying better paints and airbrushes to paint them better.

Program Info

This pitch was developed as part of an amazing educational program provided by:

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Community Feedback

Here's what community partners, backers, and judges for this pitch have shared so far...

Nice pitch!

10/5/2022

Nice job!

10/5/2022

Nice try.. Work more on this

8/12/2022

Nice try.. A lot more can be achieved from this

8/12/2022

Thank you to voters and backers!

Thank you so much for volunteering to be a judge in this very unique pitch competition!

Simply scroll down, add your scores, and submit public encouragement for the innovator(s).

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Judge's Rubric

Employer Exploration

How well does the intern/team understand whom they are solving/designing for?

  • Reflects deep understanding and knowledge of the background on and mission/vision of the employer (WHY)

  • Reflects deep understanding of the employer's products/services (WHAT)

  • Reflects deep understanding of the employer's marketing strategy to reach its customer/users (HOW)

  • Reflects deep understanding of the profile of the main customers/users for the employer (WHOM)

Employer ExplorationEmployer Exploration

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/Validation

How well does the intern/team narrow down and define the specific ceed(s)/pain point(s) for the employer and its users?

 

  • Reflects deep empathy work has occured (aka "discovery") around the broad design question/problem with key stakeholders (employees and/or customers/users, depending on the problem)

  • Reflects clear pain points (problem/needs/wants) have been extracted from the empathy work

  • Reflects that the original design question has been narrowed/revised according to empathy work discovery

  • Reflects a deep company analysis around the specific pain point(s)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Problem Exploration/ValidationProblem Exploration/Validation

Solution Building (x2)

How well does the intern/team utilize design thinking as an iterative design process to build a solution?

  • Reflects comparative research and landscape analysis was sought to understand who else has addressed similar needs successfully

  • Reflects customers/users feedback was sought and integrated on solution idea

  • Reflects employer feedback was sought and integrated on solution idea

  • Reflects that the team challenged and questioned their own assumptions when testing/vetting ideas

Solution Building (x2)Solution Building (x2)

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Solution Summary

How strong is the potential solution idea? How novel, useful, viable, feasible is it?

 

  • Reflects a solution that is both novel AND useful in addressing the pain points for the main customers/users

  • Reflects in depth HOW/WHY the solution will work (feasibility and viability)

  • Reflects clearly the PLAN (financials/budget and timeline) to make the idea work (feasibility and viability)

  • Reflects the suggested rollout/next step to make this idea happen (action plan, ask, etc.)

Solution SummarySolution Summary

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Pitch Presentation

How effective is the pitch delivery?

 

  • Pitch is 5 minutes in length

  • Pitch deck reinforces the pitch with relevant images, numbers, and words without detracting/distracting

  • Pitch script is clear, concise, and compelling

  • Pitch is delivered with confidence, expertise and passion

Pitch PresentationPitch Presentation

1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met

Total

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Thank you for encouraging young innovators!

Community Feedback

Thank you so much for volunteering to provide feedback in this very unique pitch competition!

Your comments will be public after being approved by the educator.

Thank you for encouraging young innovators!

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